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AD: Yiling Cao
CW: Mason Hooyman
Juiceland integrated communication campaign
ROle: Creative Director; copywriting, concepting, content strategy
After a full semester of getting to pretend like my group and I were an actual agency, we won the JuiceLand account with this behemoth of a campaign plansbook. This senior capstone class project is not known for being easy, but the results made it well worth it.
copywriter
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